Early adopters, Focus areas, and Market challenges… — FinTech has permeated into almost all businesses and the market nowadays is buzzing with rapid developments around NFTs (Non-Fungible Tokens), Crypto, Blockchain, and Clubhouse. These fresh avenues in the digital business are looking to create new social commerce, loyal digital audiences, and new markets for creative assets which people are…

Changes in the business warrant for new monetisation and ownership mechanisms Across the globe, we are witnessing radical shifts in the music industry’s landscape. One of the biggest challenges the music artist faces now is to monetise the content they create. While this is not a new challenge ever since…

The changing dynamics One of the most significant traits of being an Artist Manager is that they are Mission-driven. All artist managers have a deep commitment to making their artist’s vision reach the pinnacle of success. There can be many variables in measuring success such as — getting a packed…

A story is more potent when it has emotions involved in a meaningful way — Preamble: My daughter, a high school student, is studying the Jungian Theory by Carl Jung. The theory focuses on Human Psyche and Behaviours, comprising of Shadow, Ego, and Persona as few aspects. Shadow — Negative aspects of one’s being. Like light and dark Ego — Understanding the process of emotions…

*Music Industry needs a new Design ! — Landscape 2020: Music creation and consumption is on an all-time high. Over the last 15 years, digital music has been running up an unpaved path. Digitization and digital distribution have made the production of music easily accessible and readily available to music fans. …

There is a need for Transparency Design in the Music Business — The last 120 days have been about absorbing a whole lot of information and content coming from different sources. It has been like a tsunami which has no human control or aspect of curation and hence needed putting the right filters to it. …

Artist, Music, Fans, Technology and Creative Innovations — While the world reels with changes due to the current global pandemic, which is an incredibly painful time, but it’s expediting a positive shift that’s taken root over the last decade. An entirely distinct, more balanced, more resilient music industry is springing up around us. …

Contributions, Collaborations, and Influences On their way to an unfamiliar new life, Migrants and Immigrants probably pack money, documents, clothes, and some small mementos. Imperceptibly and intangibly, they also carry cultural reminiscences: the music they listen, the clothes they wear, the way they cook their food. …

“It’s in Apple’s DNA that technology alone is not enough. It’s technology married with liberal arts, married with the humanities, that yields the results that make our hearts sing.” — Steve Jobs One of the largest problems the creative and music industry faces today is about change. Change is simple…